Mindset, Projects

Retrospectively speaking

This year I have been really lucky to have jumped back into my life as a designer, post maternity leave, and be consistently busy throughout. I have worked on projects for large publishers and self-publishing authors. I have designed a logo for a charity, and of course got my own picture book finally out of the archives and out into the public domain. (You can buy that here of course!)

I always seem to have a plan of what I will be aiming to achieve

As we draw near to the close of the year, many of us will be starting to think about our goals for the year ahead – I always seem to have a plan of what I will be aiming to achieve – next year it is going to be working on my book sales targets, the next step in our house-renovation, and getting Harriet out of nappies and into pants! (I have actually told her already that is her big goal for 2019 – she thought that was pretty funny).

I don’t usually look back retrospectively though. I am a person who is always very much focussed on the next step – never really reflecting on my achievements or failures – just ploughing through life like it is a great big To-Do list. Tick one thing off, then move straight onto the next thing … You can read a bit about that in my post, On a path to Happy. I do understand however, that this goal-oriented lifestyle tends to mean that I am never really satisfied. Or, more, I find it difficult to feel content.

What can I take from all these events and experiences and apply to my 2019 goals?

However, I am mindful that this year has been a big one. Returning to work and being busy as a graphic designer, continuing to try and be a good parent (not an easy feat), support Noel as he moves forward with his career, and my biggest personal career achievement – publish my book. We did also manage to decorate our bedroom in the summer, though its not quite finished yet …

So with all these things, not to mention the fact that I am constantly trying to keep on top of my anxiety (some days are more successful than others here), what have I learnt? What can I take from all these events and experiences and apply to my 2019 goals?

Well, these things actually:

Good time management requires focus and a lot of concentration
 I definitely find it difficult to maintain focus sometimes. Wondering whether there are any social media notifications is a killer to my focus. This is an area I need to work on for sure – some tasks are easy to become absorbed in and others require much more effort. If I want to continue to grow my business, I need to become better at maintaining my focus. … I will do some investigating and let you know how I get on!

My work to grow my business is as important as my paid design work
When I came up with the idea for Designer Mum in June, I finally realised how I could develop myself in terms of a brand. Until that point, I believed that I would only get work if people offered me work. Developing Designer Mum has shown me that I can actually create my own work. Creating content for this site has become something I genuinely enjoy, and I understand its importance for business growth. Yes it is important that I do not let my paying clients down, but I also have to grow my own career alongside it. And by nurturing the things that I am passionate about, I become master of my career – which is something I don’t think I ever believed I could do before now.

Social media holds so much scope to market your business
I never really got on much with Twitter in the past, and lost interest in Instagram quite regularly too, but I am learning how they can be used to build brand awareness, and your brand profile, which if used correctly can start to build up a following. All the main platforms; Facebook, Twitter, Instagram and so on have their individual niches and purposes. I don’t pretend to understand how they can all be used to their best yet, but I am starting to understand how to get good responses with each. As with time management, I definitely need to build some structure into this area. It requires my time, but it is worth it, if used well and brings in traffic to my site, and ultimately book sales.

Worrying does not help me
I have known that worrying doesn’t help since I was a little girl, but its a hard habit to break. When I have anxious moments, and my mind is focussed on all the things that I am worrying about, I can get very lost in all the things I think I am not very good at.
… Breathing does help. My very first post Remembering to breathe got some fantastic responses and I genuinely underestimated how many people did the same things that I did. Talking too, does help. Writing my thoughts down and sharing them with you does help. And if it helps you too, then I am really pleased. It’s so important to normalise how we talk about our mental health – I definitely want Designer Mum to almost be a safe space for people to feel reassured that how they feel is normal. And that it’s ok.

Sometimes reaching out can hurt a bit
Anyone who has worked in the publishing industry knows that self-published titles are often quickly slighted by traditional publishers and book sellers. Honestly, I agree that the quality of many self-published books can be poorer than their traditional counterparts. However, I also see traditionally published titles that do things I consider, not up to scratch too.
In the pursuit of raising awareness for my book I have reached out many times and been knocked back more than once. Sometimes my pride is quick to bounce back, but sometimes it takes a little longer. At the moment, I am nursing a wound that seems to have left a little scar. This particular rejection has hit a nerve more deeply. So what can I do to heel it? Well, with any rejection I try to understand why I was rejected, so that I can learn from it. In this particular instance I do understand the reasoning, however much I don’t like it, and I do have a plan in mind of how to move beyond the setback. (This particular plan will likely take me 10 years to achieve, but I am confident that I have the drive to get me there).
In reaching out we are bravely putting ourselves in the hands of others. Like any rejection, it can hurt our pride and make us want to hide away to prevent further injury, but I am a believer in following dreams and passions. If you want something enough, you will always find a way to make it happen. And don’t let anyone tell you otherwise.

Wow. That was a long post. You get my total gratitude and admiration if you made it to the end! Thank you for bearing with 🙂
In summery, there is much to take from the endeavours of the year. I hope that you find some of my thoughts useful and that they may help you reflect on your own adventures. I really enjoy this process of writing down my thoughts. They help me find clarity in the way that I think about things. Looking back is a great foundation for moving forwards – there is much to learn from – and much to make me a stronger me in 2019.

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